Summary: Frank Spillers discusses Jobs-to-be-Done (JTBD) theory vs traditional User Experience (UX) techniques and approaches and contrasts the two. Understanding how each method contributes to product success can guide stakeholders in making more user-centric decisions. JTBD: a technique your team should adopt? Jobs-to-be-Done (JTBD) theory and traditional User Experience (UX) techniques like task analysis and...
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VIDEO: JTBD- keep or drop?
Summary: Frank Spillers discusses Jobs-to-be-Done (JTBD) theory vs traditional User Experience (UX) techniques...
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Why you must support ‘Channel of Choice’
Summary: Why must you support ‘Channel of Choice’? Digital Transformation efforts tend to...
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User Research Must Include People with Disabilities
Summary: In this upcoming User Research Intensive (job skills training), we will work...
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VIDEO: Safer AI with Inclusive Design
Summary: Safety with AI is essential, and you’ll need to embrace it. Legislation...
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Technical Accessibility vs Inclusive Design
Summary: Accessibility seems to struggle between Technical Accessibility vs Inclusive Design. But by...
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What are Collaborative User Interfaces?
Summary: Collaborative interfaces are designs that consider the back-and-forth between users and the...
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