Why creating "synch" will become the most significant design goal of your Experience Design strategy


Emotion based research has accelerated in the area of product development and design, signaling a turning point in the pursuit of functional, or purely usability driven research approaches. At the heart of emotion design techniques is a desire to tailor deeper connections between users and experientially designed products and services.

As product design becomes increasingly competitive in the age of the iPhone, designers are required to create products that “synch” with users, maintaining the emotional bond with users as they complete their tasks, achieve pleasurability (Jordan 2000; Cayol and Bonhoure 2004) and user satisfaction (Han and Hong 2003).

This seminar is an updated presentation of the paper "Synch With Me" presented by Frank Spillers, MS at Design and Emotion 2008 in Hong Kong.

This seminar presents on one of the biggest, yet little known, usability research findings in the past decade: Rhythmic interaction is at the heart of every successful product interaction. How products and users "dance" and the quality of that dance influences how users think about and reflect on positive product experiences.

Rhythm is an under-looked area of usability, emotion and product research, yet as this seminar will show, it represents a key element in emotion design and user-product interaction.

This seminar will explore a central element of successful emotionally engineered designs: rhythm. You've heard of "flow"…this presentation takes you beyond flow as an intellectual idea and shows you what else is happening when users feel products have a high degree of usability and pleasurability.

This seminar introduces you to the key concepts of rhythm and synchrony in product design. You will learn how “synch” in its forms of resonance, flow and entrainment are at the heart of every successful product interaction. We will explore questions such as:

  • What factors bond users to products?
  • What is ‘synch’ and how you can use it as a design differentiator?
  • How do create greater ‘flow’ in your user experience?
  • What creates loyalty or positive appraisal?



  1. Why do you love your iPhone or BlackBerry?
  2. Six design criteria for improving product "synch"
  3. Beyond aesthetics and appeal, what is responsible for the persistent engagement that sustains user interaction?
  4. What unifying characteristic do successful designs employ?
  5. Q & A


Who should attend: 
Anyone interested in new research topics in usability and emotion design; product managers; industrial designers

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com, and Whitepages.com. He has trained over 70,000 UX designers globally and continues to teach through his mentoring group: www.uxinnercircle.com

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

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Others Who Attend Say...

“The "hands-on" material was great. Frank provided us with tools to empower us regarding usability. I see myself using the information I learned on all future projects. Frank was very knowledgeable and was particularly tuned into interesting statistical data regarding banking usability issues.”
— KeyBank