Visual Design for UX


Good visual design is fundamental to good user experience. Google’s Material Design language provides the foundation of modern UI/UX design. In this class we will cover Material Design as well as Interaction Design principles. You’ll learn how to make sure you design for the eye as well as the brain. The course will provide tools and techniques for elegant visual design/ UX design. We’ll cover topics like color perception, cultural sensitivity, Flat design, accessibility compliance, localization considerations and design differentiation.


Part 1: Designing for the Brain

  1. Design Discovery (Research and Ideation).
  2. Design Thinking (Empathy, Personas and Sketching/ Prototyping).
  3. 10 Interaction Design Principles/ Emotion Design keys.
  4. Good and Bad examples to notice.
  5. Testing tools and methods.

Part 2: Designing for the Eye

  1. Visual Design principles for good user experience.
  2. Visual perception: branding, usability, eye-brain processing rules.
  3. 10 Material Design Principles.
  4. Good and Bad examples to notice.
  5. Testing tools and methods.

Part 3: Design Leadership and UX Strategy

  1. Trends in design leadership.
  2. UX Maturity.
  3. Designing for Accessibility compliance.
  4. Communicating effectively with stakeholders.
  5. Differentiating with UX / Design.

More topics covered in this training:

  • Contrast: mobile, low vision, desktop good and bad.
  • Motion/ Animation: using physics and understanding 3D thinking.
  • Magic: Adding delight and surprise.
  • Typography; Layout; branding; icons.
  • Consistency vs pattern breaking. Role of style guides.
  • Space- Material design; Hierarchy and compositional space.
  • Affordances: design the ultimate visual interface.
  • Attention and pre-attention- what you need to know for design.
  • Visual task-orientation: Helping users see and achieve goals.
  • Time: designing for temporal tasks.
  • Emotion: designing for ‘Joy of Use’.
  • Conversion and Call to action.
  • Designing for Engagement.
What You Get: 

Unlimited Archive Access (video playback) PDF Notes (PPT) Access to Trainer with any questions

By the end of this UX training you will:


  • Apply good UX to Visual Design problems.
  • Gain tools to become more empirical in your Visual Design efforts.
  • Master Visual and Cognitive Science principles, laws and heuristics.  
  • Learn to lead (and influence) with Visual Design and UX Design.

Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

"The open format structure of the training was refreshing- it didn’t feel canned. It was very useful to focus on material applicable to our projects”.
— Logitech