User Centered Design- 15 steps to removing ego from your design process (ONLINE WORKSHOP)


User Centered Design- 15 steps to removing ego from your design process

Let's face it, most designs are conceived of by an individual or by teams with a bright idea and the best of intentions. We like to dream and in high-tech, we dream big. The problem is that most business and development teams are OUT OF TOUCH with their users. Designers even think their users are more capable than they really are, studies have shown. Most designs are ego-centered, not user-centered!

Ego-centered design means you think you are the user, and that means your design will be lacking in empathy. In this FREE online workshop, we will guide you through 15 key lessons for removing ego from your User-Centered Design process. We will share over two decades of award-winning UX strategies we use every day at Experience Dynamics working with the world's biggest brands.  

Note: Seats are limited, sign up today to experience this unique learning opportunity. Value of $499.00.

What you will get:

  • A series of 3 online interactive webinars (3 hours total).
  • An additional set of online vidoes that will clarify the goal of each technique. 
  • A chance to practice the key techniques with an example project you will work on outside of class and online with other colleagues. 

Topics we will cover:

  1. The 15 Core User Centered Design actions you need for success.
  2. How User Centered Design works in Agile and Business teams
  3. Turning around the business argument for UCD
  4. Processes and practices for your Designers and Developers 
  5. Decision-making with UCD, how to put the "user first"
  6. Mistakes we've made and how to avoid them

Format: (not a view and snooze webinar)

  • Online workshop (email lessons, online videos, live webinars and offline activities).
  • Interactive, collaborative learning: Lots of quizzes, break-out discussions with colleagues and applied lessons from excercises you will do offline. 

Who should attend:
Developers, Designers, Content, Project Managers or anyone involved in implementation, design or strategy of digital experiences. 

Register Here


What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

“Seeing examples and best practices was great. Compared to other trainings I’ve attended, in this training I learned a lot! This training gave me a different perspective on how to think about UI’s. I really like the fact that the training showed the science behind the study and testing of usability”.
— GE