Pros and Cons of "Flat Design"
Pros and Cons of "Flat Design"
Topic: Pros and Cons of "Flat Design"
Visual designers, Creative Directors and UX designers have been on a mission for the past five years to "clean up" UI's. Design minimalism is not new and the intentions of de-cluttering your design are vital. However, industry studies and our own usability tests conducted on Web, Web App and Mobile apps tell us that there are a few things missing from most approaches to Flat design or new hybrids like "Flat 2.0". Flat 2.0 or Google's Material Design do not always fit your industry or your UI. Invariably you have to take a mixed- Flat design approach...
Understanding how to correctly implement design minimalism without confusing users or cleaning up your UI so much that users accidentally miss it, is critical! In this webinar we will look at where Flat Design excels and where it falls down and more importantly how to develop it so it works for your UX design specifically.
Agenda:
1. Benefits: What's right about Flat Design? (Mobile vs Desktop)
2. Drawbacks: What problems does Flat Design present? (Mobile vs Desktop)
3. How to create a Design Language (Style Guide) that works for your brand/ app
4. Q&A
In this webinar you will get a clear understanding of what to look out for when designing with Flat Design or applying Material Design.
Frank Spillers, MS (CEO, Founder & CXO)
Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com, and Whitepages.com. He has trained over 70,000 UX designers globally and continues to teach through his mentoring group: www.uxinnercircle.com
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.
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