The Power of the Collaborative User Interface

Understanding Collaboration and Social User Experience in Enterprise Web, Web Application, VR/AR and Mobile Design

For enterprise or consumer, what differentiates a mobile app, Web Application or VR/AR experience? What strategies are leading apps using to engage and connect with user behavior and habits? How is collaboration defining the next generation of interfaces? What do you need to know to tap into this growing phenomenon?

Topic:In today's competitive race to define a better user experience, collaboration is emerging as a central component of good user experience. Interfaces that leverage social presence (others are or have experienced this with you), are better able to create opportunities for user engagement. Amazon started the best practice in ecommerce over a decade ago ("Customers Who Bought This Item Also Bought") and it's become a standard, that no ecommerce site would survive without it. Likewise, enterprise web apps have become more Facebook like with Feeds, Shares and Likes.

Bringing the “power of many” to your product user interface can improve your overall user experience, and your business goals. Collaborative interfaces bind users together through shared information, actions and shared experience aka social cognition.Try renting your house or renting a house without AirBnB's accountability (collaborative interfaces) and you'll quickly see how important collaboration builds trust, security and loyalty.

But collaborative UI's have to be relevant. It's not enough to just present them in the middle of a user experience. Enterprise web apps that mimicked Facebook, including "social intranets" have struggled with delivering precision, relevancy and meaning for their users. It's not enough to just sprinkle social UI's into your site or app. You have to facilitate collaboration, and thereby enhance meaning, which keeps users engaged. 

In this session we will explore collaborative aspects of user experience or social user interfaces, reviewing Experience Dynamics' case studies from Healthcare to Insurance and Financial Services to spot best practices that you can borrow for your own design. You'll also be exposed to examples as diverse as mobile to Virtual Reality, where collaboration is the coming "killer app". 

Agenda

1. What collaborative interfaces look like...
2. Assessing your depth of collaboration: What's your Key Performance Indicator?
3. How social interfaces, collaboration and Emotion Design overlap.
4. How to activate and tap into your user's social cognition. 
5. Question and Answer session

Who should attend: 
Product Managers; Marketers, Project Managers, UI or UX people, User Researchers, Mobile or VR/AR designers/ developers.