Pleasurability- Designing for Emotion

Options: 1, 2 or 3 days
1 day: $1000; option for 2 day: $1500; 3 day: $2,000 (per person)

Pleasurability- Designing for Emotion UX Training

Customers gravitate toward pleasurable products and experiences. Pleasurability UX training brings together the core user experience skills of usability (ease of use) and desirability (user needs & desires) with an emphasis on how to evoke and utilize emotion as a design aid. The goal of pleasurability in your design strategy is to achieve 'joy of use'. In this UX training, you will learn how to use and create pleasurability, an emotion design approach.

Product design success is grounded in gaining lasting pleasure from a design. In this training we learn what aspects of design experience make users happy, what puts them in a good mood, and what sustains their positive engagement or 'joy of use' over the lifetime of product ownership.

This training blends the cutting edge method of Design Thinking with proven User Centered Design techniques. Participants will learn how to bring customers into the design and development process while improving design decisions to create differentiated UX.


  • Module 1: Designing for Users, Emotions and Behavior: Understanding your audience beyond marketing.
  • Module 2: Identifying the Two sides of Customer Desires: Desirability and Pleasurability
  • Module 3: Bringing pleasurability to life with Rapid Prototypes.
  • Module 4: Avoiding human error and emotions that detract from pleasure.
  • Module 5: Finding your design signature and emotional value proposition.
  • Module 6: How to evaluate and test for improving emotional engagement.
  • Module 7: Using a UX Joy of Use Scorecard with your product team.
  • Module 8: Bonus: The OOBE wow factor. Out of Box Experience: Designing for Physical to Digital experiences.

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What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

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Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

"The open format structure of the training was refreshing- it didn’t feel canned. It was very useful to focus on material applicable to our projects”.
— Logitech