Personas Demystified: Part 1

Agenda: 

What are personas and should you be using them to improve your website usability? This 5 part web seminar series explores personas from a historical view to a more practical, how to create, and use personas effectively. We will explore the issues of content segmentation, improper use of personas and a case study of personas in action. This seminar series will take you beyond the hype. And Part 1 is Free!
Complete Series available with seminar purchase.

Who should attend:
Web Marketers, Content Strategists, Designers, or anyone responsible for improving website usability. This seminar series will be of particular interest to those interested in ethnographic studies, contextual interviews, or in techniques for user needs analysis.

Agenda
Part 1: Intro to Personas

  1. History of Personas
  2. What are Personas?
  3. How are they used?
  4. Should you be using personas?

Parts 2 through 5 available with seminar purchase:
Part 2: Persona Best Practices

  1. Design function of personas
  2. Role based design
  3. Segmentation and Personas
  4. How can you tell if you using personas correctly?

Part 3: How to Create your Personas

  1. Developing your personas
  2. What to watch out for
  3. Research techniques
  4. Do's and Don'ts

Part 4: Anatomy of a Persona

  1. Strengths and Limitations of Personas
  2. Following persona life-cycle
  3. How do you use persona data?
  4. Translating field research into design requirements

Part 5: Case Studies: Personas in Action

  1. How marketers and designers are using personas
  2. Benefiting from personas
  3. How your organization can use them
  4. Results of real-world persona research
What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions

 

Frank Spillers, MS (Chief Experience Officer)

Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.

Email Frank

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