Personas Demystified: Complete Series


What are personas and should you be using them to improve your website usability? This 5 part web seminar series explores personas from a historical view to a more practical, how to create, and use personas effectively. We will explore the issues of content segmentation, improper use of personas and a case study of personas in action. This seminar series will take you beyond the hype.

Who should attend:
Web Marketers, Content Strategists, Designers, or anyone responsible for improving website usability. This seminar series will be of particular interest to those interested in ethnographic studies, contextual interviews, or in techniques for user needs analysis.


  • 5 part Series 
  • Length: 60 minutes each (5 hours total)

Part 1: Intro to Personas

  1. History of Personas
  2. What are Personas?
  3. How are they used?
  4. Should you be using personas?

Part 2: Persona Best Practices

  1. Design function of personas
  2. Role based design
  3. Segmentation and Personas
  4. How can you tell if you using personas correctly?

Part 3: How to Create your Personas

  1. Developing your personas
  2. What to watch out for
  3. Research techniques
  4. Do's and Don'ts

Part 4: Anatomy of a Persona

  1. Strengths and Limitations of Personas
  2. Following persona life-cycle
  3. How do you use persona data?
  4. Translating field research into design requirements

Part 5: Case Studies: Personas in Action

  1. How marketers and designers are using personas
  2. Benefiting from personas
  3. How your organization can use them
  4. Results of real-world persona research
What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions

By the end of this UX training you will:

  • Fully understand what personas are and how they work.
  • Be able to create personas and work with them as tools and as organizational assets.
  • Learn role-based design using personas.
  • Avoid pitfalls of developing personas.
  • Discover how personas can be managed for maximum ROI. 

Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

“Seeing examples and best practices was great. Compared to other trainings I’ve attended, in this training I learned a lot! This training gave me a different perspective on how to think about UI’s. I really like the fact that the training showed the science behind the study and testing of usability”.
— GE