Forms Usability Design Best Practices


Forms are a foundational element of web and web application user experience. Users interact with forms when performing subscribe, sign-up or ecommerce check-out actions. Forms are used for data-entry and to make things happen on search interfaces, in pop-up windows and more. How easily and comfortably can your users interact with and complete your forms? In short, how annoying are your forms?

Forms usability can make or break a user's concentration, satisfaction or ability to complete a task. Ecommerce sites are more concerned with forms because customer conversions from broken or annoying forms can cause customers to disappear. For consumer or business users interacting with forms on web applications, portals, internal (B2B) applications, forms can detract from the overall user experience.

User success includes being able to have pleasant experiences with mundane data-entry tasks such as filling in forms. This seminar will show you that one thing is clear: form design and development in the past few years is a different animal to the GUI (Graphical User Interface) form design guidelines of the previous decade. One of the hallmarks of so-called Web 2.0 websites is that forms are faster, smarter and more dynamic. While these techniques are more common these days, many sites and applications are missing the new forms usability best practices.

Join us as we review the usability of forms and explore some of the insights from our recent usability testing. What works and what doesn't work as well in forms? What do you need to know about forms best practices and tips for improving your forms user experience?


  1. Forms Usability Known Issues
  2. 10 Best Practices for Designing Form Elements
  3. 5 Form Conversion Essentials
  4. Adding Desirability and Satisfaction to Forms
  5. Forms Accessibility
  6. Q & A

Who should attend: 
Designers, Developers, Program or product managers

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

“The "hands-on" material was great. Frank provided us with tools to empower us regarding usability. I see myself using the information I learned on all future projects. Frank was very knowledgeable and was particularly tuned into interesting statistical data regarding banking usability issues.”
— KeyBank