Essentials of Discoverability: Part 1


Discoverability: UI Design, Usability best practices, user adoption, discoverability, GUI best practices

Users are forced to find features and discover functionality. Users don’t do this very well. When things are difficult to find they become difficult to discover, resulting in discoverability issues. How users explore and discover key features and functions of your product, application or website can make or break a positive user experience.

Discoverability is one of the most important user experience design goals, yet one of the most difficult to master. The biggest symptom of users glossing over, missing or ignoring valuable design features is poor discoverability. Since 'discoverability behavior' is known to be something users do not do, how can you make sure you discover-proof your design?

How can you make your website, web application or product more discoverable? What happens if you do and what happens if you don’t? In this seminar we will explore discoverability and solutions to overcoming discoverability problems. We will uncover why for example users don't go looking for your menus or controls, and what to do about it. In this seminar you will build a Discoverability Plan and come away with practical strategies to tackle discoverability- everyone's biggest user adoption challenge.



Session 1:

  1. What is Discoverability?
  2. Why Discoverability?
  3. Designing Discoverability: Web, Web App, Product
  4. The ROI hit from poor discoverability
  5. What good discoverability buys you
  6. Q & A

Continues in Part 2


Who should attend:

Designers, Developers, Marketing managers- anyone who attends design review sessions and influences the user experience of a design.


What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

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