Designing Usable Web Applications: Part 1

Are you translating these software mistakes into your web application? How well do users manage web applications and what confuses them most?

Topic: 
Websites and software merged a few years ago to form the "web application". Many businesses rely on web applications to power their user experiences.

For your users, the web application represents one more level of complexity. So how can you lower the barrier to "user adoption"? What mistakes should you be avoiding and what emerging best practices should you be modeling? This seminar points to the role of Interaction Design, a proven design approach that is gaining ground in the usability practitioner community over "information architecture" (IA). IA has been criticized for not being able to move beyond a web paradigm, since today's web applications require robust and complex user interface solutions.

Web application projects need a solid understanding of what success criteria constitutes a usable web application. Teams deploying web applications should be utilizing emerging best practices in Interaction Design, such as how to design for "progressive disclosure" (blog article) using dynamic interface techniques. This seminar will outline best practices, things to avoid in designing usable web applications as well as a review of recent client case studies.

Agenda

1. The role of "Interaction Design" in a web application project
2. How do you measure usability of a web application?
3. The 10 common web application design mistakes (and what to do about them)
4. Case studies: Real-world examples of web application usability
5. Q&A

Who should attend: 
Internet marketing managers, web strategists, web application designers, user experience managers or anyone who works to improve the usability of web applications.