Designing Usable Web Applications: Part 1


Are you translating these software mistakes into your web application? How well do users manage web applications and what confuses them most?

Websites and software merged a few years ago to form the "web application". Many businesses rely on web applications to power their user experiences.

For your users, the web application represents one more level of complexity. So how can you lower the barrier to "user adoption"? What mistakes should you be avoiding and what emerging best practices should you be modeling? This seminar points to the role of Interaction Design, a proven design approach that is gaining ground in the usability practitioner community over "information architecture" (IA). IA has been criticized for not being able to move beyond a web paradigm, since today's web applications require robust and complex user interface solutions.

Web application projects need a solid understanding of what success criteria constitutes a usable web application. Teams deploying web applications should be utilizing emerging best practices in Interaction Design, such as how to design for "progressive disclosure" (blog article) using dynamic interface techniques. This seminar will outline best practices, things to avoid in designing usable web applications as well as a review of recent client case studies.


  1. The role of "Interaction Design" in a web application project
  2. How do you measure usability of a web application?
  3. The 10 common web application design mistakes (and what to do about them)
  4. Case studies: Real-world examples of web application usability
  5. Q&A

Who should attend: 
Internet marketing managers, web strategists, web application designers, user experience managers or anyone who works to improve the usability of web applications.

What You Get: 

What You Get:

  1. Unlimited Archive Access
  2. PDF Notes (PPT)
  3. Access to Trainer with any questions


Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

Satisfaction Guarantee

We want you to be completely satisfied with our trainings and to be rewarded by each investment you make with us. Your satisfaction is ensured with our 365 day money back guarantee. If you are not completely happy with a training you purchase, you have the privilege of qualifying for a full refund, credit or replacement of the initial amount for a period of 365 days after the date of purchase.

Others Who Attend Say...

“Seeing examples and best practices was great. Compared to other trainings I’ve attended, in this training I learned a lot! This training gave me a different perspective on how to think about UI’s. I really like the fact that the training showed the science behind the study and testing of usability”.
— GE