Content Usability: What is the best presentation and display of content, images and copy on a website? How do you display content (the #1 driver on the Internet) so that it is easy to find, easy to understand and that helps improve credibility.
Content Usability- 5 Golden Keys: Ensuring your copy, images and layout are usable.
On the web, content is the "killer app". Content influences the direction of a user's path, where they go, what they see and what they decide to do with the experience. Content usability looks at what elements you should be aware of when designing content for different web contexts: web sites, intranets, portals, web applications and even mobile devices. We will explore the user's path from findability to content usability and learn how to write content that is friendly to both users and search bots.
- Principles of content and usability on the Web
- The Psychology of Design
- New data: The role of community and reputation building: User contributed content
- Five Golden Keys to Writing for the Web
- The anonymous user: SEO (Search Engine Optimization) friendly-copy
- Q & A
Who should attend:
Internet Marketing managers, copywriters, or anyone involved in implementation, design or strategy of websites.
What You Get:
- Unlimited Archive Access
- PDF Notes (PPT)
- Access to Trainer with any questions
Frank Spillers, MS (Chief Experience Officer)
Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is an expert in improving the design and usability of large scale websites, web applications, desktop and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.
A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.
Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.
Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.
Who’s Attending our Training?
Blue Cross Blue Shield
Capital Group Companies
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
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