The 3 Key Skills you need for Managing UX Teams


The 3 Key Skills you need for Managing UX Teams 

Managing a UX teams requires a depth of insight into a field you are probably not fully expert in. Let's face it, most Development and Product managers have a cursory understanding of UX. We mean real UX, not Graphic Design dressed up as UX. The UX that changes business models, the kind that Silicon Valley craves for billion dollar start-ups...

There are 3 basic skills that any manager can learn. In this webinar we will discuss these proven skills and share examples in various companies where the 3 skills for Managing UX teams work. We will also show you where and when they don't work. 


1. What do UX people do and what planet do they come from?

2. UX team performance: An ROI model vs a UX team doing mediocre work

3. Appling the 3 Skills under various company conditions and industries (from e-commerce to healthcare and financial services). 

Who should attend? This webinar is for managers! This includes: Product Leaders, UX Management, Development and Technology managers, UX leads, Creative Directors etc. 

If you are a designer, please forward this to your boss ;-)

Frank Spillers, MS (CEO, Founder & CXO)

Frank Spillers is a distinguished speaker, author, and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of products, services, and experiences across numerous industries and applications. A recognized leader in the field, Frank has successfully applied 22 years of advanced knowledge of UX and Human-Centered Design methodology in Fortune 500, non-profits, and corporate environments globally.

A recognized subject matter expert by the U.S. Department of Labor, Frank has developed new UX techniques for understanding user needs, assessing user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human-Computer Interaction, MarketingSherpa's Landing Page Handbook, and the book-- The Persona Lifecycle.

Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of Human-Centered Design) at Intuitive Design, a San Diego-based User-Centered Design consultancy. His current clients include Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase,, and He has trained over 70,000 UX designers globally and continues to teach through his mentoring group:

Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of virtual reality with an emphasis on collaborative virtual environments.

Email Frank

Who’s Attending our Training?

American Airlines
American Express
Blue Cross Blue Shield
Business Objects
Calvin Klein
Capital Group Companies
Capital One
Drexel University
EMC Corp
GE Healthcare
Geico Insurance
Hartford Insurance
Hilton Hotels
Hitachi Consulting
Home Depot
John Deere
Mentor Graphics
Providence Health System
Research In Motion
State Farm Insurance
State of Michigan
State of New York
Sun Microsystems
Tulalip Tribes
US Bank

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Others Who Attend Say...

“The "hands-on" material was great. Frank provided us with tools to empower us regarding usability. I see myself using the information I learned on all future projects. Frank was very knowledgeable and was particularly tuned into interesting statistical data regarding banking usability issues.”
— KeyBank