MFarm empowers Kenya's farmers with price transparency and market access
UX Design

The Story

For many low-volume Kenyan farmers, the only source of information about the market rate for crops comes from the very people who are trying to buy them. The lack of pricing transparency means that farmers don't always get the best deal. MFarm seeks to solve this by providing up-to-date market prices via a mobile app and SMS, direct to farmers. It also connects farmers with buyers directly, cutting out the middlemen.