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User Centered Design 101:
Is User Centered Design a buzzword, a technique, or a methodology? Why
does "UCD" get so much attention? How has it changed how teams approach
web application usability efforts? Is UCD right for you?
Topic:
User Centered Design 101- Introduction to User Centered Design methodology.
Format:
Archived Web Seminar. You watch the presentation from your desktop
using your Web Browser and call into an audio conference to listen to
the audio. Interaction and questions are strongly encouraged.
User Centered Design (UCD) is known by usability practitioners as an industry wide standard methodology and approach to incorporating user input and usability testing into the design process. While many talk about "user centered designs", few know why and how to best use the powerful techniques offered by "UCD" methodology. Moreover, as more teams ramp up to faster development methods such as Agile, conducting proper usability research has become challenging.
In this seminar we will explore UCD as it has adapted over the past ten years and explore several critical distinctions that all teams involved in enhancing user experience should be aware of. If you are familiar with UCD but don't really have a grasp for what it's really about or feel you need a refresher into this core methodology, this seminar will provide a good grounding for you.
Agenda:
- User Centered Design: Evolving from Dot-Com to Web 2.0
- Why UCD? (Development, Business, Design benefits)
- Development process: UCD vs. Agile vs. Waterfall
- Case Studies: User Centered Design success stories
- Is UCD right for you?: Planning a UCD process for your product
- Q & A
Who should attend:
Marketing managers, CTOs, Developers, Interactive Designers, or anyone
involved in implementation, design or strategy of websites.
Prerequisites:
None
About the Speaker:
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Frank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others. |
