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ROI of User Centered Design:
What is the business case for usability? How can usability be cost-justified? What are typical results from a usability effort? How can you measure a user-centered design return on investment?
Topic:
User Centered Design- Cost Justifying Usability
Format:
Archived web seminar
Usability is known have many tangible benefits for making designs more intuitive and user-centered. But how is usability measured and quantified? Does usability have a return on investment? This seminar will focus on the process and methods for cost-justifying usability. We will explore techniques for measuring and justifying usability efforts in terms of their business, organizational and design impact. We will explore such issues as how to present the business case for usability, what can be expected from a usability study and how to benefit from user-centered design and usability on a long-term basis.
Agenda
- How can usability be cost-justified? What is the business case for usability?
- What can you expect on the usability return on investment (ROI)?
- Case Studies: Results from industry leaders who have used usability
- Usability ROI techniques and methods: how do you measure usability ROI?
- Q & A
Who should attend:
Internet Marketing managers, anyone involved in implementation, design or strategy of websites, usability managers
Cost: Free
Prerequisites:
None
About the Speaker:
 | Frank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others. |
