Personas Demystified: Complete Series

What are personas and should you be using them to improve your website usability? This 5 part web seminar series explores personas from a historical view to a more practical, how to create, and use personas effectively. We will explore the issues of content segmentation, improper use of personas and a case study of personas in action. This seminar series will take you beyond the hype.

Who should attend:
Web Marketers, Content Strategists, Designers, or anyone responsible for improving website usability. This seminar series will be of particular interest to those interested in ethnographic studies, contextual interviews, or in techniques for user needs analysis.

Cost: $250 per person

Agenda

Part 1: Intro to Personas

• History of Personas
• What are Personas?
• How are they used?
• Should you be using personas?

Part 2: Persona Best Practices

• Design function of personas
• Role based design
• Segmentation and Personas
• How can you tell if you using personas correctly?

Part 3: How to Create your Personas

• Developing your personas
• What to watch out for
• Research techniques
• Do's and Don'ts

Part 4: Anatomy of a Persona

• Strengths and Limitations of Personas
• Following persona life-cycle
• How do you use persona data?
• Translating field research into design requirements

Part 5: Case Studies: Personas in Action

• How marketers and designers are using personas
• Benefiting from personas
• How your organization can use them
• Results of real-world persona research

About the Speaker:

Frank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others.