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Field Studies: Field Studies- User Needs Analysis, Task Analysis
Format: Archived web seminar Field Studies are at the heart of User Experience. This seminar will focus on the behavioral research techniques that differentiate products and services and boost customer retention efforts. These techniques (ethnography, task analysis) are being quietly being used by Fortune 500 companies including AOL Time Warner, Bank One, Intel, Microsoft, GM, Daimler-Chrysler and top ad agencies such as Ogilvy & Mather and offer a fresh alternative to over-used market research techniques.
Agenda
- What are field studies and how do they apply to websites?
- What benefits can you get from doing a field study?
- Case Studies: How ethnography, task analysis and scenario design are being used by industry leaders
- The 5 symptoms of a website lacking "real world" behavioral data
- Q & A
Who should attend: Senior Marketing or, IT professionals, Project Managers, Web Strategists, Content folks, User Experience Leads
Cost: Free
Free Report: Participants will receive the report "An Insiders Guide to Desirability: Finding success in the customer's environment" ($49.00 value).
Prerequisites: Familiarity with usability is recommended.
About the Speaker:
 | Frank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others. |
