Content Usability

Content Usability:
What is the best presentation and display of content, images and copy on a website? How do you display content (the #1 driver on the Internet) so that it is easy to find, easy to understand and that helps improve credibility.

Topic:
Content Usability- 5 Golden Keys: Ensuring your copy, images and layout are usable.

Format:
Archived web seminar

On the web, content is the "killer app". Content influences the direction of a user's path, where they go, what they see and what they decide to do with the experience. Content usability looks at what elements you should be aware of when designing content for different web contexts: web sites, intranets, portals, web applications and even mobile devices. We will explore the user's path from findability to content usability and learn how to write content that is friendly to both users and search bots.

Agenda

1. Principles of content and usability on the Web
2. The Psychology of Design
3. New data: The role of community and reputation building: User contributed content
4. Five Golden Keys to Writing for the Web
5. The anonymous user: SEO (Search Engine Optimization) friendly-copy
6. Q & A

Who should attend:
Internet Marketing managers, copywriters, or anyone involved in implementation, design or strategy of websites.

Cost: Free
Prerequisites:
None

About the Speaker:

Frank Spillers is a web and software usability expert and has been recognized by the U.S. Dept. of Labor as a subject matter expert. Frank holds a Masters of Science in Cognitive Science from Birmingham University (UK) and has ten years of practical experience with usability and user centered design techniques. He is a lead usability consultant with Experience Dynamics, a user centered design and usability consultancy based in Portland, Oregon USA. Frank has worked internationally with clients including Hewlett-Packard, Key Bank, Daimler-Chrysler, Intel, BankOne, IBM, Four Seasons, The Vanguard Group, Verizon and others.