Online Surveys

Online Surveys- DesignScope

Design Scope is a “smart and easy survey”. Questions can be probed deeply with the survey’s logic branching engine. Since users find it easy to fill out, they typically offer more input. Marketers gain a greater depth of insight from results.

Benefits:

• For users most surveys are boring and painful. Design Scope changes that with fast response and best of breed questionnaire design. For users, the survey seems fun and relevant- an important factor in getting higher quality feedback from users.
• The flexibility of the logic-branching engine allows for a larger number of questions (70-100) to be asked; in addition sub-questions (branches) can be asked as well (unlimited).
• Media (images, web pages, advertisements, video and audio clips) can be embedded in the same window with the survey to get interactive feedback from users.
• Good for testing ad impressions or cross-channel ad optimization as well as new design launches.
• Design Scope can gather statistically significant responses (up to 5,000-10,000 responses analyzed in current pricing plans).

Features:

1. Best of breed questionnaire design. Questions are kept relevant, intelligent and informal and are customized to your project parameters and needs. Developed by senior researcher.

2. Logic branching. A logic tree underlies the conversation for non-linear questioning giving the feel of relevancy to the user.

3. Real time reporting of results both qualitative and quantitative data. Further analyzed with usability review overlay. Design recommendations included.

4. Completely customizable branded look and feel to minimize third party involvement.

5. Ability to show users media. Screen shots; live pages; ads; example content; audio; video.

6. Statistically significant sampling. Important for opinion driven research.

7. Simultaneous qualitative and quantitative capture. Both types of data are elicited with responses revealing the context of the response.

8. Fully hosted. Results and online interview is hosted on a third party server with high standards of privacy protection and security.

9. Simultaneous deployment included. Email invites, site intercepts, embedded on your site.

10. No plug-ins. Nothing to download or any feeling of intrusiveness for the user.

Optional: Email auto-responses to questions or opt-ins.

Optional: Email marketing integration with CRM, ERP and DM systems.

Ask about our business opportunity: use the tool as a regular feature of your site for lead generation, dynamic help or navigational support (as a recommender system).

Types of DesignScope survey options:

Design Scope Lite

• Online survey with logic branching
• Email and Live Site deployment
• IFRAME embedded on site (optional)
• 50-75 questions (unlimited branching)
• $5K (2 week min. start to launch)
• Design Scope Standard

Online survey with logic branching

• Email and Live Site deployment
• IFRAME embedded on site (optional)
• 50-75 questions (unlimited branching)
• $5K (2 week min. start to launch)
• $200 per image (requires some coding)

Design Scope Deluxe

• Online survey with logic branching
• Email and Live Site deployment
• IFRAME embedded on site (optional)
• 50-75 questions (unlimited branching)
• $5K (2 week min. start to launch)
• $300 per media object (requires coding & streaming)