Fun usability tees

70% of software buyers rate user adoption as more important then features or functionality.
(Sand Hill Group & Neochange, 2008)

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What users think and say they will do in focus groups and what they actually do in usability tests often differs.
(Eysenbach and Kohler, 2002)

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Companies focused on customer-experience design outperformed the S&P 500 by a 10-to-1margin.
(Peer Insight, 2007)

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More experienced usability practitioners tend to discover more problems in an expert review than less experienced practitioners.
(Huart, Kolski, and Sagar, 2004)

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Users spend almost 40% of their computer facing trying to get things to work or work better.
(Ceaparu, Lazar, Bessiere, and Shneiderman, 2004)

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Users know where advertisements are and have learned to avoid them.
(EyeTrackIII, September, 2004)

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Well written copy has significant implications for user satisfaction and effective message distribution.
(Morkes and Nielsen, 1998)

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Design is a key determinant to building on-line trust with consumers.
(Sillence, Briggs, Fishwick, and Harris, 2004)

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Users pay attention to what they are paying attention to. Sometimes things that are quite obvious to the designer are invisible to the viewer/users.
(Simons and Chabris, 1999)

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Information overload has replaced information scarcity as an important new emotional, social and political problem.
(Shenk, 1999)

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